A study by Millen & Feinberg (2006) investigates how social bookmarking can improve social navigation in organizations. Social navigation is the process where a user is driven to a certain action by the direct or indirect suggestion by other users. So a social bookmarking application can be seen as a possibility for social navigation because users can gain insight in other users bookmark. The study is situated at IBM, and are employing the social bookmark tool Dogear. As a method the study uses log file analysis to grab data about the users’ information behaviour.
Problem defined:
• How does Dogear support social navigation?
Methods used:
By log file analysis the users information behaviour were charted. Log file analysis is the analysis of user logs stored on a server (for more on this subject see the discussion section of this paper). The log files were from a 8 month period and consisted of 2579 users and 58532 bookmarks in Dogear. Included in the log file were the following user actions: creating-, deleting- and editing a bookmark, bookmark clicks, user bookmark owner identifier and a date- and timestamp.
Findings:
98,7 % of the users used tag of people links to browse trough the bookmark collection. The most frequently used way to browse bookmarks were to click on another user’s name.
Discussion:
Millen & Feinberg (2006) states that they among other methods use log file analysis to study user’s information behaviour. I think that log file analysis is a powerful tool which can give data about user actions on a particular website/information system. A log file analysis consists of an analysis of a series of user log files (Haigh & Megarity, 1998). These user log files are server stored data about user browser request to the server. When a user wants to view a web page, the users internet browser makes a request to the server the webpage is hosted by. In this request there are system data about the user.
Normally this data is:
- -IP-address (unique identifier of the server the user is using)
- - Which browser is making the request
- - Screen resolution of the user
- - URL for the file requested
- - Protocol used for the request
- - Size of the file requested
- - Referring URL (which webpage the user comes from)
- - Internet browser and operating system used by the requesting computer
- - Date- and time stamp of the request (Haigh and Megarity, 1998)
This user log data is stored on the server every time the browser makes a request for data. So if a user activate a hyperlink on a web page, and immediately regrets the action and activates another hyperlink (or clicks stop in the browser), this is registered as a visit on the web page. There are off course many way that this data could be filtered out. That is why, any log file study need to be very explicit in the description of the method used.
There are several challenges with using log file analysis in regard to measuring users’ information behaviour. Two major issues concerning the log file study’s reliability and validity shall be mentioned here.
The first one is about using log files as a measure of web traffic. As a server log, consist of requests made to the server, the users accidental click on a hyperlink is registered as a visit and a view of the page in question. There is of course many ways the secure validity in this, but Millen &Feinberg (2006) do not describe how they collected the user data, which methods they used as data filtering or how they made the log file analysis.
Another challenge in using log files to investigate users information behaviour is mentioned by Ingwersen & Järvelin (2005), who warn about using log file analysis alone and not combining it with other more qualitative approaches. A log file lacks the ability to say anything about the user’s intensions and thoughts during the transaction (p. 248). So to say that the users wants or likes to use a certain system (here Dogear) from a log file analysis is interpreting the data. But I like the study nevertheless, and not just because the results suits me ;-)
References:
Haigh, S., Megarity, J. (1998). Measuring web site usage: log file analysis. In: National Library of Canada, August 4,
URL: http://www.collectionscanada.gc.ca/9/1/p1-256-e.html
Ingwersen, P., Järvelin, K. (2005). The turn: Integration of Information Seeking and Retrieval in Context. Berlin: Springer.
Millen, D. R. Feinberg, J. (2006). Using Social Tagging to Improve Social Navigation. In Workshop on the Social Navigation and Community-Based Adaptation Technologies. Conjunction with Adaptive Hypermedia and Adaptive Web-Based Systems (AH’06). June 20th, 2006, Dublin, Ireland.
URL: http://www.sis.pitt.edu/~paws/SNC_BAT06/crc/millen.pdf
Millen, D. R., Feinberg, J., Kerr, B. (2005). Social bookmarking in the enterprise. In Queue. 3 (9).